Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers.
How AlikeAudience Helps the Brand Achieves Results
To target this very niche group of audiences, AlikeAudience created a detailed customer persona for Black Yak. Our Data Strategists laser focused onto audience segments with interests in outdoor adventures, as well as transaction purchase intent data in online shopping, men’s fashion, and women’s fashion.
By activating device-level granularity data including consumer interests and purchase intent based audience segments on an industry-leading platform for mobile, rich media, and display media, Black Yak executed a massively successful campaign and exceeded its target metrics.
Laser Targeting with Custom Audience Solutions
AlikeAudience also provides custom audience attributes for retail and e-commerce businesses to target specialized, specific buyers:
THE CHALLENGE: A mobile brand is set to launch a brand new phone model. They want to target mobile phone users who are using competing brands and entice them to switch brands with a trade-in plan.
TARGET BUYERS: Mobile phone users with specific mobile phone models
THE SOLUTION: Our Data Strategists can create custom segments by AlikeAudience Mobile Manufacturer Attribution to target mobile phone users of competing brands with relevant and timely messaging.
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