We operate an audience intelligence platform and provide services to our Customers (the “Customer”), such as app developers, publishers, marketers, agencies, and other companies, to collect, organize, and activate data for marketing, precise advertising, cross-app advertising, analytics, data modelling, data linkage (onboarding), and device linkage purposes. AlikeAudience’s technology platform, the AlikeAudience AIP, empowers our Customers to deliver and measure personalized services and relevant contents to end users.
AlikeAudience is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct as described on the NAI website. NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and applications.
Data Collection and Use
AlikeAudience collects information from a variety of sources through three general channels:
- Direct Channel: You have direct interaction with us or through other activities such as account creation, submission of registrations and forms, or sales inquiries and transactions.
- Automated Channel: We use online technologies such as software development kit, server-to-server connections with our Customers to collect and store data.
- Publicly Available Data & Third-Party Data: We collect data from Automated Channel on non-AlikeAudience websites, or other data you may have made publicly available, such as public posts and comments, or data provided by third party sources, such as marketing opt-in lists, credit bureau, or location data aggregators.
Server-to-server connections: AlikeAudience builds direct technical connections and integrations with technology partners whereby AlikeAudience may obtain data from other online and offline third-party sources through various secure information transfer methods.
Software Development Kit: Customers that use our Service to track the use of their mobile applications will provide us with information regarding the characteristics and activities of their end users, including information regarding downloads and installations of such mobile application and any information regarding in-app events such as in-app purchases. AlikeAudience obtains this information as a result of data being sent to our servers from our SDK in an end user’s mobile application. The data collected by the SDK includes information such as IP address, User agent, platform, SDK version, anonymous User ID, time stamp, Developer Key, application version, device identifiers such as: IDFA (Identifier For Advertisers), Android ID (Android device), Google Advertiser ID, device model, manufacture, OS version, in-app events, network status (WiFi/3G), installed app information, and motion sensor data (magnetic field, gyroscope, accelerometer). End user data collected by the AlikeAudience SDK is presented to our Customers to analyze their applications.
In certain instances, our Customers may choose to connect and integrate our Service with third parties that have partnered with AlikeAudience. In such instances, information collected and processed may be provided to both the Customer and their partner networks.
Physical Location: We may collect and process information about the physical location of your mobile device through partners, including mobile app owners and mediation platforms. We use various technologies, GPS, and other sensors, to determine nearby points of interest (POIs) and high level location characteristics. Physical locations collected through our technology are associated with non-personally identifiable information including but not limited to device type, advertising IDs (IDFA and Android ID), browser type, operating system, and IP address. We use such information to help Customers deliver you with personalized location-based services or content. In some instances, you may be permitted to allow or deny such use of your device’s location, but if you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.
Personally Identifiable Information (“PII”)
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address, IP address or phone number. AlikeAudience collects, organizes and shares only non-personally identifiable information (“non PII”) which is received from Direct Channel, Automated Channel, and Public & Third Party Data Sources. When we refer to Non-PII, we mean datum that does not identify a particular individual, which include anonymous ID associated with the date and time the user visited the website, number of visits, average time spent, operating system, browser information (version, type), age and gender, browsing and purchasing behavior, the types of products purchased, information submitted on order forms and website registrations and interests expressed or implied through your mobile device, or the mobile application that you use. AlikeAudience also collects and organizes IP address for cross-device linkage purpose, but we will not share this information to any third party. However, if users send PII to us in an email or voluntarily provides PII to us in Direct Channel, we will receive and store such information.
As part of the AlikeAudience Service, AlikeAudience shares data with our Customers which are listed in our “Appendix: Partner List”. AlikeAudience aggregates the data collected and derives aggregated audience insights in form of “Audience Segments”. Then, our Customers are able to use Audience Segments for marketing, precise advertising, cross-app advertising, analytics, data modelling, data linkage (onboarding), and device linkage pruposes.
AlikeAudience shares data to our affiliate and third party service providers who provide cloud data storage, data processing, and other operational support to the AlikeAudience Service. These service providers are subject to confidentiality restrictions and are not authorized to use, access, or transform AlikeAudience’s data for any purpose other than providing their services to AlikeAudience.
There is also the possibility that AlikeAudience, or part(s) of the company, may one day be purchased by, or merged with, another company. If that’s the case, the acquiring (or merging) company will have access to information we have previously collected.
Finally, we may release PII when we believe in good faith that release is necessary to comply with a court order or to cooperate with government and law enforcement officials, enforce or apply our conditions of use and other agreements, or protect the rights, property or safety of AlikeAudience, our employees, users, or others.
Data Transfer, Security & Protection
AlikeAudience works with global companies, customers, and partners, and we may need to transfer, store, and process data in multiple data centers located internationally. When we transfer data to or from the European Union to non-European Union countries, we follow the standard Model Clauses and/or another cross-border data transfer mechanism, such as Privacy Shield.
AlikeAudience takes appropriate security measures to safeguard information in our possession against unauthorized access, unauthorized alteration, disclosure or destruction of data. Our security measures include physical security, appropriate encryption and restricted access to guard against the unauthorized use of data or information.
Any data that is stored on AlikeAudience’ servers is treated as confidential and is not generally available to the public. AlikeAudience has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. However, no method of transmission over the Internet is completely secure. Therefore, we strive to use commercially acceptable means to protect PII without guaranteeing its absolute security. We retain the collected data for no more than 360 days. Then, we archive the data for internal performance analysis for an addition of 360 days.
AlikeAudience concerns about children’s privacy. We do not intentionally collect any PII from children under the age of twelve. However, if you believe your child has provided any PII to us, please contact us at [email protected].
Resetting Advertising ID from mobile devices may prevent the customized user experience on most mobile application and websites. Additionally this will not prevent all online behavioral advertising as you will continue to receive advertisements that are not targeted or relevant to you.
You can opt-out of targeted advertising on mobile by enabling “Limit Ad Tracking” setting on iOS mobile devices and “Opt out of Ads Personalization” setting on Android devices.
To enable Limit Ad Tracking for Apple devices:
Go to Settings > Privacy > Advertising, then turn ON “Limit Ad Tracking”.
To enable Opt out of Ads Personalization on Android devices:
Go to Settings > Google > Ads, then turn ON “Opt out of Ads Personalization”.
Besides, you have your right to opt-out from having AlikeAudience collects your Non-PII, please enter your advertising ID in the following box to opt-out directly.
In order to find your Apple advertising ID (“Identifier for Advertisers” or “IDFA”), a third party tool is required. There is a wide selection of apps with the capability on the App Store. Below are a selection of apps for iOS that can show a device’s IDFA to users.
My Device IDFA by AppsFlyer (https://itunes.apple.com/us/app/my-device-id-by-appsflyer/id1192323960?mt=8)
Adjust Insights by Adjust (https://itunes.apple.com/us/app/adjust-insights/id1125517808?mt=8)
My TUNE Device by TUNE (https://itunes.apple.com/us/app/my-tune-device/id1100377074?mt=8)
To find your Android Advertising Identifier, open the Google Settings app on your Android device and click on “Ads.” Your Advertising Identifier will be listed at the bottom of the screen.
Following such restart, the device is harder to associate with past activity, but tracking can start anew using the new advertising identifier.
If you would like to opt-out from the use of the collected information to serve targeted advertising on your mobile application, you can download the Digital Advertising Alliance’s mobile application for each of your devices and set your preferences in the mobile application.
Download AppChoices for iOS devices (https://itunes.apple.com/us/app/appchoices/id894822870)
Download AppChoices for Android Devices (https://play.google.com/store/apps/details?id=com.DAA.appchoices)
If you reset the mobile advertising identifiers, you will also need to reset your preferences in the AppChoices applications.
You may also choose to opt-out from interest-based advertising via Network Advertising Initiative (NAI). http://optout.networkadvertising.org/?c=1
For more information regarding opt-out, you may visit NAI’s mobile opt-out instructions located at http://www.networkadvertising.org/mobile-choice.
Regarding cross-device linkage, AlikeAudience may associate identifiers that come from OTT devices and advertising IDs for the purpose of personalized advertising. You will need to individually opt-out all devices.
Legal Basis for Processing Data of a Data Subject in the EEA
If you are a resident of the European Economic Area (EEA), AlikeAudience’s legal basis for collecting and processing the data described in the above “Data Collection and Use” section will depend on the data concerned and the specific context in which we collect and process it.
Consent: We collect and process data from you to fulfil a contractual services to you only where we have your consent on the Site, AlikeAudience’s own compliance procedures, or through our partners’ compliance procedures.
Legitimate Interest: We rely on legitimate interests to communicate with our Customers about our Services. We also rely on legitimate interests for fraud prevention and detection, provided these interests are not overridden by your data protection rights.
Your Data Protection Rights
If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us at [email protected].
In addition, if you are subject to European Data Protection Regulation, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us at [email protected].
Appendix: Partner List
Amobee, AppNexus, Facebook, Google, Lotame, Nielsen, Oath, The Trade Desk.