AlikeAudience Inc. and its affiliates (AlikeAudience, “we” or “us”) produce this privacy policy to promote end users’ privacy and is committed to protecting users’ online privacy. This document applies to our corporate website, www.alikeaudience.com (the “Site”) and our audience intelligence and analytics service (the “Service”) and how we collect and use end users’ data. This policy applies whenever you access or use the Site or a mobile application that is connected to the Services (effective as at Jan 1st, 2026).

If you are a European Economic Area (EEA), UK and Swiss data subject, please click here to see the applicable modifications to these terms of this Privacy Policy.

Our Services

We operate an audience intelligence platform and provide services to our Customers (the “Customer”), such as app developers, publishers, marketers, agencies, and other companies, to collect, organize, and activate data for marketing, targeted advertising, cross-context behavioural advertising, analytics, data modelling, data linkage (onboarding), and device linkage purposes. AlikeAudience’s technology platform, the AlikeAudience AIP, empowers our Customers to deliver and measure personalized services and relevant contents to end users.

Our Customers are required to comply with our Privacy Policy in relation to data collection and advertising practices.

Membership

AlikeAudience is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Principles & Self-Regulatory as described on the NAI website. NAI is a non-profit organization and is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.

Data Collection and Use

Sources of Data

AlikeAudience collects information from a variety of sources through three general channels:

• Direct Channel: You have direct interaction with us or through other activities such as account creation, submission of registrations and forms, or sales inquiries and transactions.
  
• Automated Channel: We use online technologies such as server-to-server connections with our Customers and partners to collect and store data.
  
• Publicly Available Data & Third-Party Data: We collect data from Automated Channel on non-AlikeAudience websites, or other data you may have made publicly available, such as public posts and comments, or data provided by third party sources, such as marketing opt-in lists, credit card company, credit bureau, location and mobile app data aggregators, and open data associated with point of interests.

Data that we collect

We will sell and/or share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The following table also describes what categories of information we collect, how we collect, with whom we sell and/or share such categories of information, and whether [based on the California Consumer Privacy Act’s (CCPA’s) definition of “sell”] we believe we have “sold” or “shared” a particular category of information in the prior 12 months.

• Identifier: We collect identifiers such as mobile advertising ID, hashed emails, cookie ID, IP addresses, CTV ID, pseudonymous ID, and other personal information (“PI”) from your internet-connected device. PI is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household..
  
• Device and Viewed-content Data: Customers that use our Service to track the use of their internet-connected applications, including but not limited to applications for mobile, desktop, and connected TV, will provide us with information regarding the characteristics and activities of their end users, including information regarding downloads and installations of such applications and any information regarding in-app events such as in-app purchases. AlikeAudience obtains this information as a result of data being sent to our servers from our or our business partner’s SDK in an end user’s internet-connected application. The data collected by the SDK includes information such as IP address, user agent, user declared age and gender, platform, SDK version, time stamp, developer Key, application version, device model, manufacture, OS version, in-app events, network status (WiFi, 3G, 4G & 5G), installed app information, motion sensor data (magnetic field, gyroscope, accelerometer), user Identifier(s) and device identifier(s), such as: IDFA (Identifier For Advertisers), Android ID (Android device), Google Advertiser ID, connected TV ID.
  
• In certain instances, our Customers may choose to connect and integrate our Service with third parties that have partnered with AlikeAudience. In such instances, information collected and processed may be provided to both the Customer and their partner networks.
  
• AlikeAudience also collects and organizes IP addresses for the purpose of cross-device linkage. If users send PI to us in an email or voluntarily provide PI to us in Direct Channel, we will receive and store such information.
  
• Precise Location Information: We may collect and process precise location information from your internet-connected device through partners, including mobile app owners and mediation platforms. We use various technologies, GPS, and other sensors, to determine nearby points of interest (POIs) and high level location characteristics. Precise location information collected through our technology includes but is not limited to device type, advertising IDs (IDFA and Android ID), browser type, operating system, and IP address. We use such information to help Customers deliver you with personalized location-based services or content. You are notified at the time of consent for the collection of such information, and you may be permitted to allow or deny such use of your device’s location. If you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.
  
• Other Data: We may also collect information submitted on order forms and website registrations and interests expressed or implied through your internet-connected device, or the application that you use, and infer your purchase behavior from the types of products purchased and the frequency and recency of purchase.
  
• Google Analytics: The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which is a small text file that is stored on your web browser for record-keeping purposes. The cookie can be accessed by web servers to uniquely identify a browser when you return to the Site. A cookie file may contain information such as an pseudonymous user ID that is associated with browser information, IP address and browsing behavior. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google. On behalf of AlikeAudience, Google will use this information for the purpose of evaluating your use of the Site, compiling reports and providing other services relating to website activity and internet usage. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of the Site. You can refuse the use of Google Analytics by clicking on the following link (https://tools.google.com/dlpage/gaoptout?hl=en). An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting the Site.
  
• Cloudfare: We use services provided by Cloudfare, Inc. (“Cloudfare”) to secure and optimize our website. Cloudfare acts as a reverse proxy, routing website traffic through its global network to improve page load times and shield our site from cyberattacks. When you visit our website, Cloudfare processes technical network data, including your IP address, browser information, system configuration, requested URL, and timestamp logs.

Sensitive Data

Some states, like California and Utah, provide their residents (upon the applicable effective dates), the right specifically to opt-out of certain uses of their sensitive personal data (like precise location information). We provide universal opt-outs (i.e., our opt out methods do not distinguish between “sensitive” or “non-sensitive” information). Thus, you can opt out of the collection of this information by you can do so at any time by emailing us at pr*****@***********ce.com.

Our Purposes for collecting, using and sharing Personal Information

Data marketing services, for example: Generally, (i) creating data marketing tools and products for our marketer clients. This includes our provision of datasets, data “appends” (connecting data across datasets), data “scoring” (providing inferences about potential consumer behavior), data hygiene services (helping customers to evaluate, validate and correct personal information they hold), and security and anti-fraud services (helping customers to identify potentially fraudulent activity); (ii) Helping our Customers identify and understand their consumers better, by providing insights about them and managing loyalty programs, as well as providing financial and other scoring products; (iii) Assisting our Customers through our Services to provide their current and prospective customers with better service, improved offerings, and special promotions, for instance, advising on which current or prospective customers are most likely to be interested (or disinterested) in certain offers.

Online targeting, for example: (i) Creating or helping to create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with prospective students). When we do this, we work with a data partner that “matches” our or other Information through data obfuscation techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels; (ii) Assisting Customers in creating “identity” graphs, to help locate users across various channels, such as based on common personal, device-based, or network-based identifiers (e.g., IP address, email address). For instance, we may use combinations of personal information to help websites and brands to identify consumers that visit or log in to their websites, and target them with media or advertising on other websites, through email, direct mail or television.

Additional marketing services, for example (which may overlap with “data marketing services” above): (i) Assisting in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing; (ii) Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (iii) Analyzing and optimizing our Customers’ (or their service providers’) proprietary databases, or helping Customers to identify and mitigate potential fraud; (iv) Providing “verification” or data “hygiene” services, which is how companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect or outdated information.

Operating our Services, for example: (i) Improving, testing, updating and verifying our own database; (ii) Developing new products; (iii) Operating, analyzing, improving, and securing our Services.

Other internal purposes, for example:For internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. We sometimes use the information collected from our own website, from social networks, from other “business to business” interaction (such as at trade shows) or from data compilers for the above, as well as for our own marketing purposes.

Data Sharing

As part of the AlikeAudience Service, AlikeAudience shares data with our Customers which are listed in our “Appendix: Customer List”. AlikeAudience aggregates the data collected and derives aggregated audience insights in the form of “Audience Segments”. Then, our Customers are able to use Audience Segments for marketing, targeted advertising, cross-app advertising, analytics, data modelling, data linkage (onboarding), and device linkage purposes.

AlikeAudience shares data to our affiliate and third party service providers who provide cloud data storage, data processing, and other operational support to the AlikeAudience Service. These service providers are subject to confidentiality restrictions and are not authorized to use, access, or transform AlikeAudience’s data for any purpose other than providing their services to AlikeAudience.

There is also the possibility that AlikeAudience, or part(s) of the company, may one day be purchased by, or merged with, another company. If that’s the case, the acquiring (or merging) company will have access to information we have previously collected.

Finally, we may release PI when we believe in good faith that release is necessary to comply with a court order or to cooperate with government and law enforcement officials, enforce or apply our conditions of use and other agreements, or protect the rights, property or safety of AlikeAudience, our employees, users, or others.

AlikeAudience is committed to thoughtfully engaging with vendors and third parties with whom it shares information to ensure that personal information is handled responsibly and in accordance with applicable law. To ensure that all vendor and third party contracts include appropriate data controls, AlikeAudience’s Legal Department reviews any contract involving the exchange of personal information before the contract can be signed.

Data Transfer, Security & Protection

AlikeAudience works with global companies, customers, and partners, and we may need to transfer, store, and process data in multiple data centers located internationally.

AlikeAudience takes appropriate security measures to safeguard information in our possession against unauthorized access, unauthorized alteration, disclosure or destruction of data. Our security measures include physical security, appropriate encryption and restricted access to guard against the unauthorized use of data or information.

Any data that is stored on AlikeAudience’ servers is treated as confidential and is not generally available to the public. AlikeAudience has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. However, no method of transmission over the Internet is completely secure. Therefore, we strive to use commercially acceptable means to protect PI without guaranteeing its absolute security.

Data Retention Policy

We retain the collected data for no more than 12 months. Then, the data will be de-identified and be only used for internal performance analysis for an additional 360 days.

Protecting Children

AlikeAudience concerns about children’s privacy. We do not knowingly collect or process for the purposes of targeted advertising, sale, and profiling, any PI from children under the age of (18) eighteen. However, if you believe your child has provided any PI to us, please contact us at pr*****@***********ce.com.

Do not Sell/Share

Do Not Sell: First, you may opt out of the “sale” of your personal information. Depending on whether you are a client of ours or a member of the public with whom we lack a direct relationship), we may disclose the following categories of information for such purposes which may be considered a sale (as defined by applicable law):

• identifiers, interests and demographics;
• inferenced data, such as whether you may be likely to purchase certain goods in the near future, or information about your demographics (e.g., estimated age or income range).

To opt out of this type of sale, you can opt out of the collection of this information by you can do so at any time by filling in our online opt-out form at https://privacy-optout.alikeaudience.com/.

Do Not Share/Do Not Target: You also may opt out “targeted” advertising, which is also sometimes referred to as “interest based” or “personalized” advertising.

To opt out of this type of targeting, you may request that we not “sell” your Information by emailing us at pr*****@***********ce.com. When you do so we will cease providing your Information for purposes of cross-context advertising.

Opt-Out on your device

Resetting Advertising ID from mobile devices may prevent the customized user experience on most mobile applications and websites. Additionally this will not prevent all online behavioral advertising as you will continue to receive advertisements that are not targeted or relevant to you.

You can opt-out of targeted advertising on mobile by enabling the setting on your device. Please see instructions by NAI on how to access and manage advertising IDs on Android devices, Apple devices and Samsung devices.

For opt-out on Connected TVs, please see instructions by NAI.

Your rights as a Data Subject in California

If you are a resident of the California, under the California Consumer Privacy Act (CCPA), you have the right to request AlikeAudience to disclose what information we collect, use, disclose or sell about you, to access the specific pieces of information we hold about you, and/or request us to delete any of your personal information we collect or maintain, subject to certain exceptions. To request for information or deletion, please contact us via our online opt-out form at https://privacy-optout.alikeaudience.com/.

You may also appoint an authorized agent to make the request on your behalf. If you choose to do so, the agent will be required to provide proof that they are authorized by you, and we may ask you to verify your identity and to confirm that you have given the agent the permission to submit the request on your behalf. If you are requesting deletion or access of data, we will require you to provide evidence that the pseudonymous data relates to you (and only to you), and may deny your request if you cannot provide such information. Please note that if you wish to exercise any of your rights with AlikeAudience’s clients or partners, you must make your request directly with those clients and partners.

Your Data Protection Rights

Certain U.S. States have enacted privacy laws to afford data subjects certain rights, including: a) the right to see what data we have about you, your computer or device (i.e., the right to know), b) the right to delete the data we have about you, your computer or device (i.e., the right to delete), c) the right to correct data we have about you, your computer or device, and d) the right to opt-out of the sale/sharing, profiling, automated decision-making and ad targeting using of data about you, your computer or device to certain third parties (i.e., the right to opt-out). We do not discriminate against you if you exercise any of the above rights. We honor these rights where required by law and make a reasonable attempt to honor them even where the law doesn’t afford such rights. If you wish to exercise any of the above rights, you can do so at any time by contacting us via completing this webform.

Also, when our systems are able to detect that do not track, Global Privacy Control or similar universal opt-out mechanism has been set on a browser, we treat that user as having opted out as well.
AlikeAudience’s data protection officer may be contacted at pr*****@***********ce.com.

We honor your rights where required by law and make a reasonable attempt to honor them even where the law doesn’t afford such rights. We provide you with the right to lodge an appeal to AlikeAudience if you are unsatisfied with our response to your request to exercise the rights above. You may send your appeal to pr*****@***********ce.com and place the word “Appeal” in the subject line. Some U.S. states also provide you with the right to further appeal our determination to a consumer protection agency located in that state. Here is further information on each state’s process:

Colorado – The Colorado Attorney General’s Office.

Connecticut – The Connecticut Attorney General’s Office.

Maryland – Maryland Attorney General Consumer Protection Division.

Nebraska – Nebraska Attorney General’s Office.

New Hampshire – Data Privacy Unit of the Consumer Protection and Antitrust Bureau of the New Hampshire Attorney General’s Office.

New Jersey – Division of Consumer Affairs in the Department of Law and Public Safety of New Jersey.

Texas – For denied appeals, visit the Texas Attorney General’s Office, Consumer Protection Division.

Virginia – For denied appeals, visit the Virginia Attorney General’s Office, Consumer Protection Division.

Privacy Policy Updates

AlikeAudience reserves the right to update this Privacy Policy anytime. Previous versions will be archived for review. Please review it frequently and contact us at pr*****@***********ce.com if there are any complaints or further questions related to this policy.

To ensure that AlikeAudience’s policies and procedures continue to reflect its legal obligations and commitments, AlikeAudience will periodically review, and if necessary, revise, this Privacy Policy. This review will occur at least once every twelve (12) months, and will consider the following factors at a minimum:

• Changes in relevant laws;
• Material changes to the company’s data collection, use, and/or disclosure practices;
• Whether the company has expanded into new jurisdictions or has otherwise newly become covered under existing laws.

Appendix: Customer List
Adsquare, AudienceOne, DataCurrent, Facebook, Google, LiveRamp, Lotame,Microsoft, Narrative, Nexxen, PubMatic, Samsung, StackAdapt, The Trade Desk, X , Yahoo!, Zeotap (or any other entities, which may be engaged by us from time to time)

Data subjects of the EEA, UK and Switzerland

The following applies in addition to, or instead of, the above if you are a data subject in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR“).

1. Defined Terms
Any reference to PI in the above shall mean “Personal Data” within its meaning in the GDPR. Terms such as “Controller“, “Processor“, “Data Subject“, “Processing” (and “Process“) and “Special Categories of Personal Data” have the meanings given in the GDPR.

2. Controller Information
Please note that AlikeAudience, Inc. is the Controller of all applicable Personal Data described under this Policy.

AlikeAudience, Inc. is a company incorporated under the laws of Delaware, United States, whose business address is at 440 N. Wolfe Road, Sunnyvale, California 94085, United States.

ALIKEAUDIENCE PTE. LTD. is a registered Vendor of the IAB Europe Transparency and Consent Framework (TCF), our Vendor ID is 1585.

3. Legal Basis for Processing Data of a Data Subject in the EEA
If you are a resident of the European Economic Area (EEA), we base our processing on the dedicated legal bases as described below.

“Permitted purpose” and “Description” are based on the IAB TCF.

4. International Data Transfer
When we receive your data or transfer your data to third countries, the transfer of your Personal Data is based on adequacy decisions as adopted by the European Commission or standard contractual clauses issued by the European Commission (“EU Standard Contractual Clauses“) or pursuant to established derogations for specific situations. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such EU Standard Contractual Clauses by contacting us at pr*****@***********ce.com.

5. Your rights as a Data Subject
You have the following rights regarding our Processing of Personal Data concerning you subject to the provisions stated in GDPR and applicable data protection laws:

• Access: You can obtain information about the Personal Data that we have about you.
  
• Rectification: You can ask us to correct the Personal Data that we have about you that is incorrect, inaccurate, or incomplete.
  
• Data Portability: You can request your information in a format that is machine-readable.
  
• Object Processing: Subject to the provisions under GDPR you can object to the Processing of your Personal Data.
  
• Restrict Processing: You can request the restriction of our Processing activities concerning your Personal Data.
  
• Erasure: You can request to have your Personal Data to be erased.

If you wish to exercise any of these rights, you can do so at any time by contacting us at pr*****@***********ce.com.

If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any Processing we conducted prior to your withdrawal, nor will it affect Processing of your Personal Data conducted in reliance on lawful Processing grounds other than consent.

AlikeAudience’s data protection officer may be contacted at pr*****@***********ce.com.
You have the right to complain to a data protection authority about our Processing of your Personal Data. For more information, please contact your local data protection authority. (contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here).