Audience Targeting
COVERAGE
12 Countries
~800m MAIDs
6000up segments
PRIVACY
AlikeAudience relentlessly strives to adhere to the highest standards of data privacy with respect to personal identifiable information (PII). Solutions designed and promoted by AlikeAudience are fully compliant with General Data Protection Regulations (GDPR) articulated and enacted by the EU in 2018. Furthermore, as a member of IAB Tech Lab and a signatory to the Network Advertising Initiative (NAI), the firm aspires to be a though leader and promoter of best-in-class standards with respect to handling sensitive personal data.
On-Target-Percentage
Our OTP demographic segments are regularly tested by Nielsen Digital Ad Ratings (DAR) to ensure marketers can always reach the most accurate demographics across our major countries of coverage.
SEGMENT CATEGORIES
B2B Segments
Demographic Segments
Purchase Intent Segments
Interest Segments
Synthesized from AlikeAudience’s data-sets and various pools of firmographics data.
AlikeAudience’s consumer-declared demographics (age, gender, family status, etc.) are validated by an industry leading measurement company.
Derived from the actual transactional & spending data under the exclusive data onboarding partnership with worldwide payment gateway.
Inferred from an individual’s activities on mobile devices, including app installation and browsed content.
B2B Segments
Synthesized from AlikeAudience’s data-sets and various pools of firmographics data.
Demographic Segments
AlikeAudience’s consumer-declared demographics (age, gender, family status, etc.) are validated by an industry leading measurement company.
Purchase Intent Segments
Derived from the actual transactional & spending data under the exclusive data onboarding partnership with worldwide payment gateway.
Interest Segments
Inferred from an individual’s activities on mobile devices, including app installation and browsed content.
DATA SOURCE
Validated Demographics
Consumer Survey & Panel
Credit Bureaus
Credit Profile & Scoring
Transcational Data
Anonymous Purchase Records
Location Signals
Mobile GPS Signals & IP Addresses
Mobile Devices
App Installation & In-app Activities
SmartTV & OTT Set Top Boxes
Content Streaming Info
PARTNERS
Credit Bureau
AlikeAudience has been partnering with worldwide Credit Bureau since 2016, and our co-branded presence since then has expanded into Hong Kong, Japan and Australia. Experian onboarded data is derived from attitudinal and consumer classification research, in the form of surveys and studies, conducted on a regular basis. These give an indication of consumers’ attitudes, purchasing habits, preferences and behaviors, which are then modeled and mapped to AlikeAudience’s mobile IDs using shared household locations.
Transaction Data Owner
AlikeAudience and Transaction Data Owner’s relationship commenced in 2015 when AlikeAudience was selected by the owner as a data onboarding partner in the United States. In 2017, the data owner launched a strategic initiative to prioritize monetization of data assets in Asia – namely, purchase and payments data from the plethora cards issued in the region. On the back of a strong foundational relationship and track record developed in the Americas since 2015, AA was invited join hands with Data owner as a Day-1/Tier-1 onboarding partner in Asia.
WHERE CAN BE USED
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