A global hospitality chain needed to drive digital acquisitions through better customer insights in a competitive hospitality landscape. The chain wanted to focus on its resort properties in the Southeast Asia region.
How AlikeAudience Helps the Brand Achieves Results
Working with AlikeAudience, our Data Strategists uncovered detailed spending insights of target audiences in Australia, New Zealand, and China who are likely to visit Singapore. By matching, modeling, and expanding upon unique attributes with our DMP partners, we leveraged these customer insights to reach these high-value audiences.
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