February 28, 2023
As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
January 20, 2023
The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.
December 15, 2022
Third-party data is collected by an entity that doesn’t have a direct relationship with the consumers. Should we drop it or does it still serve a purpose?
December 5, 2022
Customer data in programmatic advertising is vital for ultra-targeted ads that drive the highest ROI. But there are challenges to overcome. Learn how.
November 15, 2022
In today’s episode, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of multi-channel marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
November 7, 2022
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
Drive Better
Business Results Now
We have the expertise, science, and results to help your team stop guessing — and start making smart, data-driven decisions.
Stay competitive with AlikeAudience
Get our biweekly newsletter packed with AdTech news and insights for marketers and agencies
Unsubscribe
Silicon Valley Office
440 N. Wolfe Road, Sunnyvale CA 94085, USA
Hong Kong Office
31 & 32/F, Hysan Place 500 Hennessy Road Hong Kong Island. Hong Kong Tel: +852 6172 7413
© 2018-2023 AlikeAudience (Hong Kong) Limited. All rights reserved.