September 25, 2024
Eighteen months since the launch of ChatGPT, there has been a flood of Gen AI tools launched into the market. But hesitancy about the true value of AI is being questioned. However, it's clear the first phase of AI is about finding efficiencies in the engine rooms of digital advertising and marketing production.
August 22, 2024
With the announcement that Google is no longer deprecating its Chrome cookies, the digital ad industry is set for another major change once again.
August 9, 2024
Data partnership will enrich mobile audience media buying for advertisers
August 7, 2024
Data privacy laws around the world are starting to reshape advertising’s supply chain. Oracle’s adtech exit – confirmed in June – could be seen as that effect in action.
July 10, 2024
Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
July 4, 2024
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage.