We help marketers understand who their best customers are and how to reach them at the right time. Partnering with AlikeAudience enables marketers to expand their share of voice and grow their target user base while reaching the most relevant audiences.
AlikeAudience specialises in providing mobile-first audience segments.
Media and digital agencies have been able to utilize AlikeAudience data to:
- Gain unique insights of behaviors, demographics and geographies of digital consumers, and
- Create highly targeted audience segments using a multitude of standard proprietary and third party premium variables.
AlikeAudience relentlessly strives to adhere to the highest standards of data privacy with respect to personal identifiable information (PII). Solutions designed and promoted by AlikeAudience are fully compliant with General Data Protection Regulations (GDPR) articulated and enacted by the EU in 2018. Furthermore, as a member of IAB Tech Lab and a signatory to the Network Advertising Initiative (NAI), the firm aspires to be a though leader and promoter of best-in-class standards with respect to handling sensitive personal data.
Our OTP demographic segments are regularly tested by Nielsen Digital Ad Ratings (DAR) to ensure marketers can always reach the most accurate demographics across our major countries of coverage.
SmartTV & OTT Set Top Boxes
ENRICHING 1ST PARTY DATA WITH ALIKEAUDIENCE DATA
By leveraging our expertise in data onboarding, marketers build a more comprehensive understanding about their customers including but not limited to their behaviors, intent and location. With our comprehensive coverage of mobile behaviors and users’ demographics, we help marketers to reach other high potential customers at scale.
CUSTOM AUDIENCE AVAILABLE
In addition to AlikeAudience’s standard public and private marketplace audience segments, AlikeAudience offers premium, enterprise grade, custom audience segments based on but not limited to the following data attributes: consumer expenditure, app installation and usage, geo-location, POI visits, demand for specific products and services, and more.
Please feel free to contact us if you have any inquiries