We help marketers understand who their best customers are and how reach them at the right time.
Partnering with AlikeAudience allows marketers to expand their share of voice and grow their business while reaching the most relevant audiences.
AlikeAudience is a specialist provider of mobile first digital audience segments. Marketers can utilize AlikeAudience to; 1) gain unique insights into the behaviours, demographics and geographies of digital consumers 2) create highly targeted audience segments using a multitude of standard proprietary and third party (premium) variables.
AlikeAudience relentlessly strives to adhere to the highest standards of data privacy with respect to personal identifiable information (PII). Solutions designed and promoted by AlikeAudience are fully compliant with General Data Protection Regulations (GDPR) articulated and enacted by the EU in 2018. Furthermore, as a member of IAB Tech Lab and a signatory to the Network Advertising Initiative (NAI), the firm aspires to be a though leader and promoter of best-in-class standards with respect to handling sensitive personal data.
Our OTP demographic segments are regularly tested by Nielsen Digital Ad Ratings (DAR) to ensure marketers can always reach the most accurate demographics across our major countries of coverage.
SmartTV & OTT Set Top Boxes
ENRICHING 1ST PARTY DATA WITH ALIKEAUDIENCE DATA
By leveraging our expertise in data onboarding, marketers can build a more complete understanding about their customers, their behaviors, intent and geographies. With our comprehensive coverage of mobile behaviors and users’ demographics, we can help expand scale to help marketers reach other high potential customers.
CUSTOM AUDIENCE AVAILABLE
In addition to AlikeAudience’s standard public and private marketplace audience segments, AlikeAudience offers premium, enterprise grade, custom audience segments based on but not limited to the following data attributes: consumer expenditure, app installation and usage, geo-location, POI visits, demand for specific products and services, and more.