Though some questionable practices threaten to open "a can of worms", retail media spend continues climbing. Now banks and fintechs are building out similar business models - powered by a ton of spend data across every category.
While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.