December 5, 2021
Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]
December 5, 2021
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
October 21, 2021
The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]