April 16, 2024
Published by AlikeAudience on April 16, 2024
Categories

Signal Loss or Signal Gain? Cookies’ Death is Long Overdue – But Next Three Months are Crucial

As live sandbox testing begins in earnest, some adtech firms are confident of upside for themselves, publishers, and advertisers. Google is also talking up results of cookieless data matching approaches. But the next three months will prove instructive.
Do you like it?6
Read more
October 23, 2023
Published by AlikeAudience on October 23, 2023
Categories

How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data with LiveRamp Head of SEA, Seow Ping Tan | Podcast #14

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
Do you like it?0
Read more