December 21, 2021
CTV for Advertisers | AdTech | Alike Audience
Published by AlikeAudience on December 21, 2021
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CTV for Advertisers: Fraud, Attribution, and Strategies | Podcast #1

AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
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December 5, 2021
Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign
Published by AlikeAudience on December 5, 2021
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Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
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December 5, 2021
The Power of Psychographic Segmentation
Published by AlikeAudience on December 5, 2021
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The Power of Psychographic Segmentation

What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]
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December 5, 2021
Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising
Published by AlikeAudience on December 5, 2021
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Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
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