July 4, 2024
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage.
October 6, 2023
Last year the ad industry did its best to talk itself into a recession. It never came – and some of the world’s biggest advertisers have been spending hard. Can they keep it up – and where’s the money headed?