August 22, 2024
With the announcement that Google is no longer deprecating its Chrome cookies, the digital ad industry is set for another major change once again.
May 28, 2024
Temu's multibillion dollar ads blitz is paying dividends - and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
November 1, 2023
The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.
October 23, 2023
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
September 21, 2022
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 31, 2022
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
July 19, 2022
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.