August 7, 2024
Data privacy laws around the world are starting to reshape advertising’s supply chain. Oracle’s adtech exit – confirmed in June – could be seen as that effect in action.
November 7, 2023
European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.