January 22, 2024

2024: Consolidation Looming for Media, AdTech, and Publishers

The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
November 30, 2023

Why AdTech’s New Era Will Revolve Around the Data Collaboration Platform

Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.