December 27, 2023
Published by AlikeAudience on December 27, 2023
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A New Age of Advertising Technology in 2024

Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
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October 23, 2023
Published by AlikeAudience on October 23, 2023
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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data with LiveRamp Head of SEA, Seow Ping Tan | Podcast #14

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
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July 27, 2023
Published by AlikeAudience on July 27, 2023
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How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms | Podcast #13

Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.
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May 10, 2023
Published by AlikeAudience on May 10, 2023
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How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker | Podcast #12

Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
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March 3, 2023
Published by AlikeAudience on March 3, 2023
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The New Post-Pandemic Digital Consumer Landscape With AlikeAudience Co-Founder Bosco Lam | Podcast #11

Tune in to Episode 11 of AdTech | AlikeAudience, where Bosco Lam, Co-founder of AlikeAudience, shares the optimal standpoint for collecting consumer data in the future while respecting customers' privacy rights.
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November 15, 2022
Published by AlikeAudience on November 15, 2022
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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times, with Sophie Eom, CEO of Adriel | Podcast #10

In today’s episode, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of multi-channel marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
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September 29, 2022
Published by AlikeAudience on September 29, 2022
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Reaching Voters with Programmatic Media Buying: Strategies by IQM | Podcast #9

In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
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August 18, 2022
Published by AlikeAudience on August 18, 2022
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan | Podcast #8

In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
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July 12, 2022
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7
Published by AlikeAudience on July 12, 2022
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Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.
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