Ad Network Archives - AlikeAudience

July 10, 2024

Published by AlikeAudience on July 10, 2024

Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge

Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.

June 14, 2024

Published by AlikeAudience on June 14, 2024

The Everything is an Ad Network Movement is on Fire

The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?