Wyeth Nutrition – a premium-quality nutritional products scientifically-designed to meet the needs of infants and young children, as well as pregnant and lactating mothers.
- Increase on-target reach to parents with newborn babies
- Drive signups for Formula Milk Powder sample
- Via AlikeAudience’s Audience Intelligence Platform (AIP), we brought in validated demographics information (Female 25-35yrs) to match with Wyeth Nutrition’s brand position of its premium milk powder product. With the high accuracy of On-target Reach percentage (OTP), the client has reduced wastage on spending on irrelevant audiences.
- Our AIP has also identified lookalike new parents by consumers’ offline journey (visits to parenting seminars, stores, and clinics).
- Activiate device-level granularity data including validated demographics, location-based, and purchase intent based audience segments on Google DoubleClick Bid Manager DSP for display and mobile media campaign execution.
- 10x conversion rate uplift
- 77% lower cost per acquisition
- Successfully extended reach and engagement with a very niche group of target customers – new parents.
Do you know On-target Reach Percentage (OPT)?
OTP is a parameter to measure how accurate a campaign has reached a specific audience. AlikeAudience OTP Demographics (Age and Gender) segments score over 70% accuracy after testing against user-declared demographics on social media and a rating company. More
- Tested and validated Age and Gender segments
- High confidence to reach the right demographics BEFORE campaign launch
- Most used by FMCG and CPG marketers and brand awareness campaigns