A very top notch luxury watch brand
- Enrich the persona of existing customers
- Reach out to high net worth consumers and top spenders in luxury
- Via AlikeAudience’s Audience Intelligence Platform (AIP), we detailed the persona for the client with AlikeAudience-Experian Mosaic data. AIP segments wealthy audiences with annual income over USD $125k and residing in premium property locations.
- AIP also found lookalike audiences based on purchase intent in luxury, watches, and jewellery.
- Activiate device-level granularity data including branded data (AlikeAudience-Experian) and purchase intent based audience segments on Google DoubleClick Bid Manager DSP for mobile, rich media, and display media campaign execution.
- 30% incremental customer engagements
- Successfully grew the brand awareness from the very niche group of target audiences – very wealthy and top spenders in luxury
Do you know Experian Mosaic?
AlikeAudience and Experian have created the geo-demographic segments (aka Mosaic) by combining AlikeAudience’s device location data, and Experian’s household credit and economical characteristics data. For example, “Global Elite” consists of audiences who come with these characteristics: age between 25-44, highest household incomes, large amount of living space, likely to speak English, and private car to work.
- Real and anonymised consumer economical and credit information
- Granular to device level
- Available for enhancing customer understands and targeted marketing