Success Story: Electronics & Gadgets

Marketer:
A popular camera manufacturing corporation

Goal:

• Reach audiences interested in photography
• Achieve a cost-per-click (CPC) goal of $1.00 or less
• Optimize future marketing campaigns by reviewing performance data on current approaches

Strategy:

• The camera brand was originally targeting sophisticated photographers.
• Via AlikeAudience’s Audience Intelligence Platform (AIP), we combine third-party data to spot on those consumers who behaves lookalike to the brand’s existing customers. They are Pet Lovers, Leisure Travellers, and Outdoor Enthusiasts.
• Activiate device-level granularity data including interest-based and purchase intent based audience segments on Trade Desk’s DSP for display and mobile media campaign execution.

Results:

• Tested global and local data providers simultaneously to determine AlikeAudience the best data partner to meet the client’s goals.
• Exceeded $1.00 CPC goal with an average CPC of $0.97 through the use of Alike Audience AIP.
• Determined the best-performing data segments to increase consumer reach and engagement, and to better optimise future campaigns.

Do you know Lookalike Audiences?

AlikeAudience uses marketers’ first party data as a “SEED” to augment more relevant consumers in the market, not only limited to Facebook, but also other media channels, programmatic display, video, OTT, and even audio.

1.  Identify Missed-out Consumer Groups
2.  Scale up Campaign Reach
3.  Optimise Budget on RELEVANT Audiences

#Lookalike #BehavioralTargeting #AIP