Marketer:
Black Yak – a Korean high quality outdoor gear fashion brand

Goal:

  • Enhance brand recognition by professional mountaineers
  • Grow the e-commerce channel sales

Strategy:

  • Via AlikeAudience’s Audience Intelligence Platform (AIP), we detailed the persona for the client with interests in outdoor advantures, and purchase intent data in online shopping, men’s fashion, and women’s fashion.
  • Activiate device-level granularity data including consumer interests and purchase intent based audience segments on Google DoubleClick Bid Manager DSP for mobile, rich media, and display media campaign execution.

Results:

  • 300% incremental customer engagements and sales conversion on e-commerce channel
  • Successfully grew the brand awareness from the very niche group of target audiences – professional mountaineers

     

    #eCommerce #AIP

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