Success Story: Black Yak – Korean Outdoor Gear eCommerce Sees Success with Audience Intelligence

Marketer:
Black Yak – a Korean high quality outdoor gear fashion brand

Goal:

• Enhance brand recognition by professional mountaineers
• Grow the e-commerce channel sales

Strategy:

• Via AlikeAudience’s Audience Intelligence Platform (AIP), we detailed the persona for the client with interests in outdoor advantures, and purchase intent data in online shopping, men’s fashion, and women’s fashion.
• Activiate device-level granularity data including consumer interests and purchase intent based audience segments on Google DoubleClick Bid Manager DSP for mobile, rich media, and display media campaign execution.

Results:

• 300% incremental customer engagements and sales conversion on e-commerce channel
• Successfully grew the brand awareness from the very niche group of target audiences – professional mountaineers

#eCommerce #AIP