Black Yak – a Korean high quality outdoor gear fashion brand
- Enhance brand recognition by professional mountaineers
- Grow the e-commerce channel sales
- Via AlikeAudience’s Audience Intelligence Platform (AIP), we detailed the persona for the client with interests in outdoor advantures, and purchase intent data in online shopping, men’s fashion, and women’s fashion.
- Activiate device-level granularity data including consumer interests and purchase intent based audience segments on Google DoubleClick Bid Manager DSP for mobile, rich media, and display media campaign execution.
- 300% incremental customer engagements and sales conversion on e-commerce channel
- Successfully grew the brand awareness from the very niche group of target audiences – professional mountaineers