Case Study

How A Japanese Health Food Company Reduced its CPA and Acquired New Customers on Online Channels

 

Goal

  • To drive users to its website to buy its healthy bread snack
  • To spread awareness quickly while target the right customers

 

Strategy
Mastercard’s segmentation analysis helped: 

  • identify consumers who frequently spent and/or spent top dollar at Health & Beauty Stores, Grocery Stores, and Drug Stores
  • highlight Japanese household decision makers to capture consumers who regularly shopped for groceries, and those who were health-conscious

Success

  • achieved 21% lower in Cost Per Acquisition (CPA) compared with controlled campaign
  • outperformed other generic lookalike audience datasets available on FB in all KPI metrics

 

 

 

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