Case Study

How A Japanese Health Food Company Reduced its CPA and Acquired New Customers on Online Channels

Goal

• To drive users to its website to buy its healthy bread snack
• To spread awareness quickly while target the right customers

Strategy
Mastercard’s segmentation analysis helped: 

• identify consumers who frequently spent and/or spent top dollar at Health & Beauty Stores, Grocery Stores, and Drug Stores
• highlight Japanese household decision makers to capture consumers who regularly shopped for groceries, and those who were health-conscious

Success

• achieved 21% lower in Cost Per Acquisition (CPA) compared with controlled campaign
• outperformed other generic lookalike audience datasets available on FB in all KPI metrics