Case Study

How A Global Leading Financial Service Corporation Amplified its Quality Reach in South Pacific & Accelerated its Campaign Effectiveness

 

Emily Wong, the Digital Director of Ptarmigan Media said,

” Significant CTR improvement for our client ….thanks to AlikeAudience for the performance boosters! “

 

Goal

To build brand awareness and consideration in the South Pacific region for a payment solution provider.

Strategy

  • tapped into Mobile ID instead of cookies were to increase precise targeting
  • allowed unique segments to target Chinese Are Year travellers from various countries

Success

AlikeAudience segments had achieved a CTR of 0.41% vs. others at 0.25%, which was 60% higher.

 

 

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