How A Global Bank Diversified its Travel Prospects by Understanding their Holistic Spending Behaviors
Drive digital acquisition of their travel miles credit card by targeting affluent travellers.
Mastercard’s Segmentation Analysis unraveled 9 holistic personas from the client’s cardholders and market-level data.
The top 5 personas which represented 86% of the market were prioritised and their key attributes matched with AlikeAudience for media activation.
Mastercard’s top audience clusters delivered a 44% higher conversion rate across Prospecting and Retargeting audiences vs the control group.