Case Study

How A Global Bank Diversified its Travel Prospects by Understanding their Holistic Spending Behaviors

 

Goal
Drive digital acquisition of their travel miles credit card by targeting affluent travellers. 

Strategy
Mastercard’s Segmentation Analysis unraveled 9 holistic personas from the client’s cardholders and market-level data.

The top 5 personas which represented 86% of the market were prioritised and their key attributes matched with AlikeAudience for media activation.

Success
Mastercard’s top audience clusters delivered a 44% higher conversion rate across Prospecting and Retargeting audiences vs the control group.

 

 

 

 

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