Case Study

How A Global Bank Diversified its Travel Prospects by Understanding their Holistic Spending Behaviors


Drive digital acquisition of their travel miles credit card by targeting affluent travellers. 

Mastercard’s Segmentation Analysis unraveled 9 holistic personas from the client’s cardholders and market-level data.

The top 5 personas which represented 86% of the market were prioritised and their key attributes matched with AlikeAudience for media activation.

Mastercard’s top audience clusters delivered a 44% higher conversion rate across Prospecting and Retargeting audiences vs the control group.





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