How AlikeAudience Helps the Brand Achieve Results
Using credit card transactional data segmentation analysis, our Data Strategists were able to help the client identify consumers who frequently spent top dollar at Health & Beauty Stores, Grocery Stores, and Drug Stores.
Our CPG marketing strategies also targeted audience segments of household decision makers, grocery buyers, and fitness lovers.
The aim was to capture the attention of consumers who regularly shopped for groceries, as well as those who were health-conscious.
Benefits of AlikeAudience Audience Targeting
✓ Quickly spread brand awareness to target consumers
✓ Drove massive visitors to website resulting in purchases
✓ Lowered Cost Per Acquisition (CPA) by 21%, compared with controlled campaign
✓ Outperformed generic lookalike audience datasets on Facebook by 30% across all Key Performance Metrics
Reach Niche, Tailored Audiences with Custom Audience Solutions
AlikeAudience also provides custom audience attributes for CPG brands to target specialized shoppers:
THE CHALLENGE: A CPG brand is looking to promote its specialized feminine body wash in the supermarket to increase brand awareness and sales.
TARGET BUYERS: Frequent supermarket shoppers who are female and interested in cosmetic products
THE SOLUTION: AlikeAudience Point of Interest Attribution locates frequent supermarket shoppers. High accuracy OTP segments also filter the audience segment by gender.
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