July 10, 2024
Published by AlikeAudience on July 10, 2024
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Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge

Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
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February 6, 2024
Published by AlikeAudience on February 6, 2024
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What’s Pushing Advertisers Out of the Open Web and Into Retail Media?

The media supply chain has largely kept quiet on the ANA's programmatic transparency report. But grasping the nettle now could avoid billions of dollars moving faster into retail media and the walled gardens.
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January 23, 2024
Published by AlikeAudience on January 23, 2024
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Mobile and Retail Shape Up as Sectors to Watch in 2024

While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
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November 1, 2023
Published by AlikeAudience on November 1, 2023
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Carbon Crunch: Do ESG Mandates Herald Advertising Supply Chain Consolidation?

The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.
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August 30, 2023
Published by AlikeAudience on August 30, 2023
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Customer Loyalty Schemes: Why Brands Are Scrambling For Customer Data And Permission To Use It

As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
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August 8, 2023
Published by AlikeAudience on August 8, 2023
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Mobile Commerce Next: The Race for Discovery

Mobile commerce continues to grow even as the overall e-commerce boom dips closer to the pre-pandemic mean. Retailers and platforms are vying for a bigger slice of a trillion dollar-plus market and publishers are eyeing the prize. But while Amazon has cornered product search, some predict that product discovery will be the new commerce battleground.
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July 25, 2023
Published by AlikeAudience on July 25, 2023
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How Retail Media Networks are Changing Advertising – and Where the Money’s Headed?

Retail media networks, or RMNs, are changing the global advertising landscape. In the US, retailers are eating TV ad dollars and taking a big bite out of search – and both analysts and the highest spending advertisers expect that trend to accelerate. Here’s where the market is headed next.
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February 28, 2023
Illustration of retail media advertising on an online shopping or digital store, displaying products with icons and goods on a laptop computer
Published by AlikeAudience on February 28, 2023
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Will Retail Media Advertising’s Explosion Continue its Stunning Growth?

As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
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