Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data […]
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.