September 23, 2022
Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
September 21, 2022
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 31, 2022
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
August 17, 2022
Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data […]
July 19, 2022
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
July 4, 2022
Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
June 7, 2022
Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
May 4, 2022
Learn more about what programmatic advertising is and discover five strategies to devise a high ROI programmatic ad campaign.