May 10, 2023

How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker | Podcast #12

Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
February 28, 2023

Will Retail Media Advertising’s Explosion Continue its Stunning Growth?

As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
January 20, 2023

Data Targeting: How to Reach the Right Audience in Programmatic Advertising

The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.