January 2, 2024
A forensic dive in the programmatic supply chain by US peak advertisers body the ANA could signal significant consolidation - if marketers are listening.
December 27, 2023
Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
November 21, 2023
The Google Chrome cookie is on its way out in a year. What technology solutions will replace the age old way of targeting desktop consumers?
November 7, 2023
European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.
September 28, 2023
Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
September 6, 2023
CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
August 18, 2023
Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
July 25, 2023
Retail media networks, or RMNs, are changing the global advertising landscape. In the US, retailers are eating TV ad dollars and taking a big bite out of search – and both analysts and the highest spending advertisers expect that trend to accelerate. Here’s where the market is headed next.
June 29, 2023
Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?