January 23, 2024
Published by AlikeAudience on January 23, 2024
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Mobile and Retail Shape Up as Sectors to Watch in 2024

While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
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January 22, 2024
Published by AlikeAudience on January 22, 2024
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2024: Consolidation Looming for Media, AdTech, and Publishers

The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
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December 27, 2023
Published by AlikeAudience on December 27, 2023
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A New Age of Advertising Technology in 2024

Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
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November 7, 2023
Published by AlikeAudience on November 7, 2023
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Privacy Pinch: Will Lawmakers End Up Making People Pay to Opt Out of Targeted Ads?

European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.
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September 28, 2023
Generative AI
Published by AlikeAudience on September 28, 2023
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Generative AI: The New Innovation Frontier for Digital Advertising

Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
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September 6, 2023
Published by AlikeAudience on September 6, 2023
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The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
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August 18, 2023
Published by AlikeAudience on August 18, 2023
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The Data Clean Room: a Dynamic and Safe Way to Secure Customer Growth

Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
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