October 21, 2021
Boost black friday sales with programmatic ad strategies

Boost Black Friday Sales with Programmatic Ad Strategies

The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
September 25, 2021
How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)

How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)

What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within […]
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