February 20, 2025
Brands are realizing that to get the best return from their media investments, they must collaborate with other players in the digital advertising chain.
December 10, 2024
Ad Curation is the hot new product in adtech, fueled by a desire to prove to advertisers that spending on the Open Web can deliver performance. How will the curation debate play out?
December 3, 2024
Omnichannel data audience company wins for Best Customer Data Platform, Best AI Marketing Solution, and Best Mobile Marketing Solution
October 31, 2024
The eventual demise of the Google Chrome third-party cookie will disrupt advertising. The main challenges for advertisers will focus on finding alternatives that enable data collection in a privacy-compliant way.
September 25, 2024
Eighteen months since the launch of ChatGPT, there has been a flood of Gen AI tools launched into the market. But hesitancy about the true value of AI is being questioned. However, it's clear the first phase of AI is about finding efficiencies in the engine rooms of digital advertising and marketing production.
August 22, 2024
With the announcement that Google is no longer deprecating its Chrome cookies, the digital ad industry is set for another major change once again.
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