March 29, 2022
Discover what is connected TV advertising, whether it's right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
March 15, 2022
The AdTech industry is constantly evolving. With new trends emerging frequently, organizations can't afford to miss out on what’s happening in the industry. Companies need to […]
March 9, 2022
Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
March 1, 2022
Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
February 21, 2022
Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just […]
January 25, 2022
Find out what is CTV advertising and how it benefits marketers and advertisers, and discover the strategies to leverage CTV for campaign effectiveness.
December 21, 2021
AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
December 5, 2021
Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]