January 25, 2022
Find out what is CTV advertising and how it benefits marketers and advertisers, and discover the strategies to leverage CTV for campaign effectiveness.
December 21, 2021
AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
December 5, 2021
Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]
December 5, 2021
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
November 22, 2021
AlikeAudience is pleased to announce our official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments […]
October 21, 2021
The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
October 8, 2021
A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase […]