May 31, 2022
Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
May 26, 2022
In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
May 26, 2022
Find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns.
May 12, 2022
In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director […]
May 4, 2022
Learn more about what programmatic advertising is and discover five strategies to devise a high ROI programmatic ad campaign.
March 29, 2022
Discover what is connected TV advertising, whether it's right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
March 9, 2022
Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
March 1, 2022
Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
February 21, 2022
Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just […]