August 31, 2022

How Advertisers Win with a Mobile-First Strategy: Guide to Mobile Programmatic Advertising

Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
August 18, 2022

Growth Marketing in AdTech: B2B vs B2C with Jonny Chan | Podcast #8

In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
August 17, 2022

Where does AlikeAudience User Data Come From?

Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data […]
July 12, 2022

Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.
June 14, 2022

Diversity – The Future of Successful Marketing | Podcast #6

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing.
June 7, 2022

What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns

Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.