February 28, 2023
As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
January 20, 2023
The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.
December 15, 2022
Third-party data is collected by an entity that doesn’t have a direct relationship with the consumers. Should we drop it or does it still serve a purpose?
December 5, 2022
Customer data in programmatic advertising is vital for ultra-targeted ads that drive the highest ROI. But there are challenges to overcome. Learn how.
November 15, 2022
In today’s episode, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of multi-channel marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
November 7, 2022
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
October 27, 2022
What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
September 29, 2022
In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
September 23, 2022
Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.