AlikeAudience, Author at AlikeAudience

November 7, 2023

Published by AlikeAudience on November 7, 2023

Categories

Programmatic Advertising

Privacy Pinch: Will Lawmakers End Up Making People Pay to Opt Out of Targeted Ads?

European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.

November 1, 2023

Published by AlikeAudience on November 1, 2023

Categories

Retail / E-commerce

Carbon Crunch: Do ESG Mandates Herald Advertising Supply Chain Consolidation?

The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.

October 23, 2023

Published by AlikeAudience on October 23, 2023

Categories

Uncategorized

How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data with LiveRamp Head of SEA, Seow Ping Tan | Podcast #14

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

October 11, 2023

Published by AlikeAudience on October 11, 2023

Categories

Streaming’s Ad Race: Amazon’s Closed Sales Loop Will Leave Rivals Eating Dust… Unless They Move FAST

Amazon isn't messing about - the internet giant is pushing all Prime subscribers by default onto its streaming ad tier. That heaps pressure on rivals struggling to scale. For the likes of Netflix, the business case for FAST channels just got a lot more compelling.

October 6, 2023

Published by AlikeAudience on October 6, 2023

Categories

The Ad Recession that Never Was? Digital Media Powering, Major CPG Firms Spend Big as CEOs, CFOs back advertising

Last year the ad industry did its best to talk itself into a recession. It never came – and some of the world’s biggest advertisers have been spending hard. Can they keep it up – and where’s the money headed?

September 28, 2023

Published by AlikeAudience on September 28, 2023

Categories

Programmatic Advertising

Generative AI: The New Innovation Frontier for Digital Advertising

Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?

September 6, 2023

Published by AlikeAudience on September 6, 2023

Categories

The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.

August 30, 2023

Published by AlikeAudience on August 30, 2023

Categories

Customer Loyalty Schemes: Why Brands Are Scrambling For Customer Data And Permission To Use It

As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.

August 18, 2023

Published by AlikeAudience on August 18, 2023

Categories

The Data Clean Room: a Dynamic and Safe Way to Secure Customer Growth

Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?