June 14, 2024
Published by AlikeAudience on June 14, 2024
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The Everything is an Ad Network Movement is on Fire

The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?
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May 29, 2024
Published by AlikeAudience on May 29, 2024
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Netflix Gets Serious About CTV Ads But Wavemaker Chief Thinks Amazon Has All Bases Covered

Netflix is taking its adtech in-house and gearing up for serious ad growth. Disney planning to slash linear TV investment as it goes all in on ad streaming. But Amazon is connecting all the dots media buyers need.
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May 28, 2024
Published by AlikeAudience on May 28, 2024
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Temu Proves Advertising Definitely Works as Rivals Feel Fear: Ads Business Next?

Temu's multibillion dollar ads blitz is paying dividends - and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
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May 21, 2024
Published by AlikeAudience on May 21, 2024
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Will The US Ad Market Be Ruled By A New Federal Privacy Law?

As new privacy laws come into effect across one third of US states, a new federal proposal has been introduced that could supersede them all. The proposed American Privacy Rights Act could have major implications for the digital advertising industry.
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April 24, 2024
Published by AlikeAudience on April 24, 2024
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Retail Media’s Next Wave? Banks, Fintechs, and A Huge Data Cache

Though some questionable practices threaten to open "a can of worms", retail media spend continues climbing. Now banks and fintechs are building out similar business models - powered by a ton of spend data across every category.
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April 16, 2024
Published by AlikeAudience on April 16, 2024
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Signal Loss or Signal Gain? Cookies’ Death is Long Overdue – But Next Three Months are Crucial

As live sandbox testing begins in earnest, some adtech firms are confident of upside for themselves, publishers, and advertisers. Google is also talking up results of cookieless data matching approaches. But the next three months will prove instructive.
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April 9, 2024
Published by AlikeAudience on April 9, 2024
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Australia Vs. Platforms: Why News Wrangling Could Prove Warm Up Act For AI Regulation

A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.
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April 9, 2024
Published by AlikeAudience on April 9, 2024
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The Demand-Side Platform World: The Next Phase of Innovation

As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.
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