October 8, 2021

How a Global Hospitality Chain Expanded their Reach by 43% Through Segmentation Analysis

A global hospitality chain needed to drive digital acquisitions through better customer insights in a competitive hospitality landscape. The chain wanted to focus on its resort […]
October 8, 2021

How an eCommerce Brand Increases Return on Advertising Spend by 300%

Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers. How AlikeAudience Helps the Brand Achieves […]
September 25, 2021

How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)

What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within […]
September 15, 2021

How a New Health Food Company Increased Conversions While Lowering CPA by 21%

A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.
September 15, 2021

How a Bank Drives Digital Acquisition While Lowering CPA by 40%

A challenger bank launched a new, niche sports credit card that rewarded cardholders for sports-related spending and an active lifestyle. The bank sought to drive digital acquisitions of its new product using transaction marketing strategies.