The AdTech industry is constantly evolving.
With new trends emerging frequently, organizations can’t afford to miss out on what’s happening in the industry.
Companies need to explore new and emerging channels to reach the right customers and boost return on ad spend.
AlikeAudience, a top 10 data solutions provider in the Asia Pacific, discusses the latest AdTech trends and insights with advertising executives, marketers, CEOs, and entrepreneurs through a series of informational and engaging podcast episodes.
Keep up with the latest solutions for the challenges that arise with each new wave of changes with AlikeAudience’s AdTech podcast.
Find new and previously published episodes on this page or click on the buttons below to subscribe to the podcast.
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Listen Notes
Player.fm
Podcast IndexTune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.
How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
The New Post-Pandemic Digital Consumer Landscape With AlikeAudience Co-Founder Bosco Lam
In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.
In this episode, Director of Data and Audience at PubMatic breaks down what supply-side platforms are and how SSPs in the open internet can boost ROI for marketers, together with AlikeAudience’s Co-founder Bosco Lam and Director of the Brand Creatives, Jessica Lam.
Diversity – The Future of Successful Marketing | Phil James, Founder & CCO of Collabor8 Group
Find out how diversity fuels innovation and business growth from Founder and Chief Collaboration Officer of Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam.
How People-First Culture Drives Innovation | Lawrence Lo, Managing Partner of PHD Media
In this episode, Lawrence Lo, the Managing Partner of PHD Media, the growth-focused media agency with 100 offices in 74 countries, spills his secrets on fostering a people-first culture, leading diverse teams to success, hiring people with the right skills, experience, and passion, and adjusting post-pandemic hiring practices.
No Barriers to Women Leadership | Anna Chan, CEO of Dentsu International Media
In our International Women’s Day special episode, Anna Chan, the CEO of Dentsu International’s Media Line of Business, Elice Lau, the Chief Strategy Officer at AlikeAudience, and Jessica Lam, the Director of The Brand Creatives, unfold their experiences in the MarTech industry and share insights for a successful career and a balanced life.
Delivering Exceptional Customer Experiences in a Digital First World
Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend with James Parker, Derek Fan, former Director of Business Development and Partnerships at AlikeAudience, and Elice Lau, Chief Strategy Officer at AlikeAudience.
Tune into this episode where Bosco Lam, the CEO and co-founder of AlikeAudience, Derek Fan, former Director of Business Development and Partnerships at AlikeAudience, and Jessica Lam, Director of The Brand Creatives discuss the emergence of the CTV space, strategies for campaign effectiveness, upcoming cookieless alternatives, and combating ad fraud.
