August 30, 2023Published by AlikeAudience on August 30, 2023Categories AdTech Guides Retail / E-commerceCustomer Loyalty Schemes: Why Brands Are Scrambling For Customer Data And Permission To Use ItAs marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
